MESSAGING – THE HOW TO GUIDE
Messaging is king and the key to any marketing project, product launch or campaign you kick off. We often dive into the task at hand without starting from the start: the story. Any big milestone needs a story – your new product, your big event, your online campaign – they all need and deserve a specific […]
WHAT DO YOU NEED?
What do you need? Business goals, marketing goals, marketing plan…where do you start? What do you need? Do you need everything? Not necessarily! It is not hard, it is not rocket science, it is a simple process of understanding what do you want to push and to whom. Then the tricky part comes – choosing […]