What do you need?

Business goals, marketing goals, marketing plan…where do you start? What do you need? Do you need everything? Not necessarily!

It is not hard, it is not rocket science, it is a simple process of understanding what do you want to push and to whom. Then the tricky part comes – choosing the right tools for it!

For example – ask yourself where are your audience hanging out? Are they strong into social media connections and reading LinkedIn feeds regularly? Or your audience more into direct mailing?

Maybe your entire audience is on Instagram and you don’t need a massive website but rather invest in your Instagram presence!

This is the art of marketing – understanding how and where to spread your story!

Yes, we all need a blend of digital and offline presence. Yes, we all need to invest in social media. But we don’t necessarily need to pull out all the guns right away!