You hired a top-notch webmaster to develop your site, great! Or you don’t have the budget to hire anyone and you are doing it all by yourself, also great!
Just keep in mind few small things no matter who is doing your website:
- Design – make sure your fonts are nice, readable, consistent throughout your site and in the right size, so it can be easily read on any device
- Design – the flow makes sense? Does it make sense to put the about us before the service/product section? Make sure you have a logical flow
- Design – we all tend to use to some degree images from image banks, this is fine if you also have customized original images as well. And hey, why not try to be give a customized look even to your bank images. You have a healthcare product? Try to use a healthcare setting image and not a generic office look image. Have you tried to add your personal touch to a bank image? Try adding your logo or a quote with fun online tools such as Canva.
- Content – less is more on your homepage! Yes, google will index you higher if you have more relevant content BUT, leave your heavy stuff to your inner pages! Use your homepage to be creative, sharp and display the burning issue and how your product and services solve it!
- Content – make your message clear – what is the BIG ISSUE and how YOUR PRODUCT/SERVICE solves it! Focus on your WHY – WHY you believe in what you believe, and people will start believing in you!!!!
This is not everything you need but it will certainly help in making sure the core objectives of your site are met!