Use Message Maps to Keep Your Outbound Communications Different, Relevant and Consistent
I have a confession to make: the fact that at Galimark we continue to work from home (WFH) during the Coronavirus outbreak is not interesting to any of our customers. In fact, they also didn’t care about it before the outbreak. Why should they? Your customers are probably no different. They don’t care about it, […]
Coronavirus: Prepare Your Marketing for The Day After
In December 2008, while living and working in Canada, I went to Israel – my native country. The purpose of that short visit was the lay the ground for relocating back to Israel in the following year. Towards this visit I set up several interviews with potential employers. At one of these companies I had […]