Why Hosting Your Own Event May Beat Exhibiting at a Trade Show (With Real ROI Data)
In today’s B2B marketing landscape, trade shows have long been a staple — the go-to for exposure, networking, and lead generation. But are they still the most effective way to drive results? We ran a real-world comparison between a B2B tech company’s experience exhibiting at CES 2023 and hosting their own branded pop-up summit in […]