Setting the story framework for your video scripting is probably the most fun part of the writing process. First there are three types of videos:
1. Product based
2. Solution based
3. Branding based

Each type of video requires a different type of story telling idea.
For example, for solution based video the following framework can help to develop the story scripting:
1. What is the big problem the specific market is facing (without this phase statement why should your audience care?)
2. What are the common solutions that are now available
3. How is your solution better than existing solutions, what void does it solves?

Just by thinking and phrasing the first step – what is the big problem – it can entice your creativity and set your idea on how you want to present the story