Messaging is king and the key to any marketing project, product launch or campaign you kick off. We often dive into the task at hand without starting from the start: the story. Any big milestone needs a story – your new product, your big event, your online campaign – they all need and deserve a specific story to tell. Setting up your messaging and the story will make all other components of your project fall into the right places and make all your action items inline. Think about your next product launch. Now think about connecting all your activities – the social media campaign, your product web page, your product video, collateral and press release. The right way to connect all activities to convey the same message is to set up the story for your new product.

Start structuring your marketing activities into stories to make your actions inline and effective!

Framing your story

1. Phrase your one main message with the big added value/change your product/solution answers
2. Develop your slogans – your specific solutions/technology-based short slogans that explain your main message in point 1.

• Write your pillars, proof points and which segment it addresses based on the slogans you developed in point 2.
• the market
• the pain points
• the solutions
• The Customer’s business
• The future trend which is your big message you started at point 1.