Do you need to send all your traffic to your homepage? Nope! You don’t want to miss out the opportunity to send a specific message with a specific call-to-action to a specific target market within your community.

Say for example you want your audience to know about a specific online tool you just released and want people to know how they can get it. If you are sending them to your homepage or any of your inner web pages there is a risk that your visitors will get lost. Your website is there to provide ALL information needed. Your specific landing page is there to provide specific info about a specific offering.

No matter what the design is, go over this list and make sure your content is organized in this manner and order:

Let’s break your landing page into 3 main sections:

Section 1 – the top section of your page:

Needs to have 3 elements:

1. Company name/logo
2. Message that is clear and reveals an added benefit – a big headline that explains in a simple clear way what are you offering. Avoid superlatives and stick to the added value you are offering. One of a kind, the best…. The true doesn’t really say anything. Build your next landing page on your own– tells you exactly what is the offering and its added benefit.
3. CTA – 2-3 words max that will inspire your user to move into action and tells exactly where they are going next. Click Here! Says nothing and customer will not know where s/he is going by clicking, versus Get Started!

Section 2 – middle section of the page:

Needs to have 3 elements:

1. A headline which is a continuous explanation of your section 1 headline. Go into more details with a title that explains what your user will get out of your offer. If our top section headline was – Build your next landing page on your own then your section 2 headline could be – Have the freedom to develop and design your own landing page in less than 20 minutes
2. Brief explanation of the headline – write a short description such as – We believe that anyone can create their own landing pages, whether you are a beginner or a pro – we have the tools for you and it’s free!
3. CTA – same CTA as in section 1 and 2 – Get Started!

Section 3 – Special features of your offering:

Drill down to the specific features your product offers. Use subtitles to highlight specific advantages. Every feature section should have a CTA – Get Started!

A landing page needs to be simple, short, and get your specific product/service you want to promote understood with a clear message and CTA. One message, one product per landing page!