How Nogamy fortified its positioning as one-stop-shop player in the BI/Big Data services marketplace
THE CHALLENGE
Nogamy wanted to write a professional article on big data in a very short notice. Nogamy’s objective was to create content engagement with target audience and position Nogamy as a thought leader in its industry. The BI/Big Data arena was new to Galimark and we had to dive in, understand the eco-system as we were technical experts in order to produce high quality content for technical audience.
THE SOLUTION
Research the ecosystem Nogamy is part of. Learn about the Big Data market, main solutions and pain points they solve. Learn about main competitors – what they write about, how they engage the content with their audience, and explorer the best media funnels to publish this type of topics. With unique methodology for storytelling and mastering
technical content, Galimark was able to produce creative content with high impact.
INDUSTRY
BI, CRM and IT project management
company size
50+
MAIN TASK
The need to position the company as thought leader in its field of expertise
Co-CEO, Nogamy
Galimark has proven to be a true partner when it comes to a company’s Marketing needs. It is a privilege to be engaged with such a rare combination of high quality professionals mixed with exquisite customer service orientation
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