From Scratch to Launch

How Tritone went from stealth mode to revealing its groundbreaking technology

THE CHALLENGE

Creating marketing plan and assets for an approaching first-time launch

Founded in 2017, Tritone developed a disruptive technology for metal additive manufacturing. In 2019 the company wanted to reveal its technology and new flagship product at Formnext, the largest annual industry trade show. Tritone needed the right balance of activities and assets to position itself as an emerging innovative player in the industrial additive manufacturing market.

THE SOLUTION

Inaugural launch of product through new digital assets and successful industry trade show

Galimark worked with Tritone to sharpen the key messaging and create new marketing assets: new website design, imagery of manufactured parts, script for product movie production, press release and media database, email campaign and social media presence. In addition, Galimark took an active role in preparing and executing Tritone’s booth and activities at Formnext.

INDUSTRY

Additive Manufacturing
(3D Printing)

company size

MAIN TASK

Launch of a disruptive product in a large industry event.

Emerging from stealth mode into the front stage is a very challenging task for a startup. Galimark played a key role in this intense process. They helped us sharpen our value proposition, refresh our brand visuals and create the marketing tools we needed to reveal Tritone during the FormNext event, which was very successful from our end.

THE RESULTS

1

Clear messaging map

5

New collateral 5 assets

20+

Earned Media Articles

200+

Linkedin Followers

From Scratch to Launch

Creating marketing plan and assets for an approaching first-time launch

Inaugural launch of product through new digital assets and successful industry trade show

Omer Sagi

1

5

20+

200+

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